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Verve magazine (1937-1960)

VERVE: Editorial 

 

‘Verve proposes to present art as intimately mingled with the life of each period and to furnish testimony of the participation by artists in the essential events of their time. It is devoted to artistic creation in all fields and in all forms. Verve has adopted a traditional form. It will present the documents as they are, without any arrangement which might detract from their naturalness. The value of its elements will depend on their character, the selection of them that has been made and the significance they assume through their disposition in the magazine. That the illustrations may retain the import of the originals, Verve will utilize the technical methods best suited to each reproduction. It will call on the best specialists of héliogravure in colors and in black and white, as well as of typography, and will not disdain to employ the forgotten process of lithography. The luxuriousness of Verve will consist in the publication of documents as fully and as perfectly as possible.’

Verve magazine

 

Vevre was one of the most luxurious art magazines published in 20th century Paris. It published 38 issues from 1937 to 1960. Each number contained original colour lithographs and high quality art reproductions of works by several of the most prominent figures of French art througout the centuries with a certain focus on contemporary art. The covers were double-page colour lithographs elaborated by modern artists, mainly Matisse, Braque, Bonnard, Rouault, Maillol etc. 

 

 

Issues of Verve magazine 

 

(forthcoming)

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